Released on April 24, 2012, Google penguin was
implemented a month later on 26th May to facilitate
users for getting quality results in SERP. People
involved in digital marketing, link building, web
development and social media marketing are
certainly aware of this update.
Ever since the update, Penguin has been punishing the
web-pages which Google considers spam according to
its guidelines. It is designed to keep a check on black-
hat SEO techniques like cloaking, hidden text,
excessive keyword stuffing etc. to not have any effect
on search results. These techniques are deployed to attain the highest position in the search results,
without considering the relevance and quality of the
result. It results the fall back of quality links which
could answer the queries of the user with higher
satisfaction than the useless links which only aim to
get high rank in result despite if it matches the context of result.
Few worthy techniques and methods which could
help the links to float up in search results are:
1. Content marketing: Implementing a content marketing strategy in post-penguin era is supposed to
be an effective mode for brand-building or for driving
traffic to a web-site. Submission of original content
related to the business' area of operation will be
beneficial for the business. Popular content can build a
popular image for the business.
2. Avoiding Link Building: It should be clear to most of the web-masters that Google is dropping about 50% of
free directory submission sites. So adding links on low
quality sites unnecessarily would deteriorate the
reputation of the site itself. Also, in order to sustain in
the post-penguin era, it is advisable to follow the
guidelines mentioned by Google.
3. Quality: Penguin consistently strains over the concept of quality results for users. No matter what
happens, ultimately the result presented to the
customer should be of high quality, so as to present
the users what they are looking for. Link building with
high quality web-sites, high quality content, positive
reviews etc. are rewarded with high rank in Google search results.
4. Use of natural anchor texts: Penguin penalizes the sites or content which introduces un-natural or
forceful addition of keywords or anchor text. To
sustain the reputation in post-penguin era, it's a good
to practice for using more context based keywords.
Keywords that maintain the meaning and context of
the sentence, when embedded. Un-necessary use of anchor text degrades the quality of the content for the
user and so Penguin ruins the rank of such pages.
Anchor text variation is another technique which can
give a more natural feel and can also match the
context of the sentence.
5. Get Social: Search results are, nowadays, directed from various social media platforms as well to
provide quality information, since the major internet
audience is active on social media. So it is advisable to
use social media as a marketing tool to reach out the potential customers and other visitors.
It's important to understand the impact of penguin on
your web-site using the analytic tools. Site auditing
could help you highlight the problem areas in the web-
site and any of the mentioned methods could be used
to maintain the positioning in the search result.
